Kenneth Eff is a themed entertainment Concept Development Professional with both a creative and technical background, currently residing in the city of Orlando, FL where he transforms creative ideas into buildable products through a variety of media.

His workflow leverages his technological expertise to develop unique tools that enhance creativity and efficiency in completing projects. For example, Mr. Eff has coded a custom show scene grid program that enables him to plot specific ride and show elements into a grid. This program uses financial and technical data to calculate and output development costs, scheduling, and footprint information, streamlining the planning process.

Through-out his career, Mr. Eff has managed design and production teams, produced full attractions, managed a major ride system installation, owned a special effects company and creative development companies, sold innovative entertainment concepts, and worked for the world's top entertainment companies.